A website should give people a wealth of information about your business or brand. But for a time, many websites became minimal, often nudging visitors away with lines like, “For more info, visit my social media.” Now, to learn about a company, people often feel like they need to hop from the website to social media and back again.
Executive comp disclosed
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“A Gen Z employee asked if we could use our Gen Z ERG as a real sounding board,” Rascoff continued. “I now meet with that group monthly, and their unfiltered perspective has directly influenced how I think about our products, culture, and user experience.”
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